Everyone knows the digital age has turned traditional sponsorship models on their head but.......
Digital is changing sport's fans behaviour
Golf Instruction 2.0
Expedited by disruptions to in-person teaching as a result of the pandemic, the world of golf instruction has had to adapt to the times...
Best 2022 Partnership Deals.....
Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...
2022 World Cup........ of Kits
For the last two seasons, I’ve written a review of the Premier League kits for the good folks at UP Towers. Good old fashioned Top 10s....
Qatar: Looking For Locals (and Legacy)
Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...
Navigating The Sports Industry as a 2022 Graduate
If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...
Sport and Web3 - the debate continues....
By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...
My Favourite sports digital executions.....
What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...