Oct 16, 20193 min readBrand PurposeTip: When doing brand purpose, make sure your brand has a purposeJames Masters on Three's Lionesses blunder In 2018, mobile telco Three had a cheeky Men’s World Cup ambush idea. On sites around the UK...
Sep 4, 20193 min readThe data’s in, and how the media covers women's sport IS changingIt's taken too long, but analysis of female representation across mainstream media hints at progress. By Chris Hurst It was a summer that...