By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...

By Buddhika Rajapakse and Jacques Bassili The NFL is as synonymous with America as apple pie, democracy, freedom of speech, and free...

By Alex Nunez, SVP of Bidstack Sports Professional sports remains a core pillar of global entertainment and culture, with billions of...

By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...

1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...

“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...

Like many others who stepped foot into the UK for the first time, one of the things I asked was where I could find good basketball - both...

With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers

I have been genuinely surprised by the positive reaction to my first five lessons from the sports business, especially on LinkedIn and...

I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...