YouTube, the sports broadcaster
By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...
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Apr 158 min read
WHY IS THE NFL SO SOCIALIST - AND WHAT CAN OTHER SPORTS LEAGUES LEARN FROM IT?
By Buddhika Rajapakse and Jacques Bassili The NFL is as synonymous with America as apple pie, democracy, freedom of speech, and free...
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Nov 20, 20233 min read
Bridging the Gap: How Gaming Transforms Professional Sports Sponsorship
By Alex Nunez, SVP of Bidstack Sports Professional sports remains a core pillar of global entertainment and culture, with billions of...
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Apr 12, 20234 min read
Sponsorship: Avoid basic (and costly) errors
By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
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Mar 10, 20234 min read
5 Ways to Unleash the Women's Sport Opportunity
1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...
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Feb 14, 20234 min read
The measurement & evaluation of sponsorship...
“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...
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Feb 14, 20232 min read
UK Basketball 2.0?
Like many others who stepped foot into the UK for the first time, one of the things I asked was where I could find good basketball - both...
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Dec 16, 20207 min read
My top 10 partnership deals in 2020
With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...
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Aug 3, 20203 min read
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
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Jul 13, 20202 min read
Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
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Mar 26, 20206 min read
Gary Linke offers 5 more lessons on how to build a sales career in sport
I have been genuinely surprised by the positive reaction to my first five lessons from the sports business, especially on LinkedIn and...
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Jan 31, 20204 min read
What Gary Linke learnt from 20 years of doing deals in the sports biz
I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
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