What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...

Earlier this month I left the warm confines and storied halls of Wimbledon to start a new creative agency - Doppelgänger - alongside...

As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...

“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...

What is the founder(s) background? Donald began his career in 2006 at the (of its time) iconic consumer PR shop Shine Communications,...

The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...

Podcasting is becoming a very attractive medium for former sports stars. Creating a podcast around a strong sporting personality lays the...

Like many others who stepped foot into the UK for the first time, one of the things I asked was where I could find good basketball - both...

Organisation Name: Kent County Football Association – Kent FA Give us a very basic description of what you do? Kent FA is the...

With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...

By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...

By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...

By Lucy Rickett “At a time when the world of sport is changing, I created Step Forward to get more women involved in the wider world of...

By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...

Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers

"We want to find real, authentic human stories". Sound familiar? If you are reading this, I am guessing so.

The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...

Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...