YouTube, the sports broadcaster
By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...
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Apr 158 min read
WHY IS THE NFL SO SOCIALIST - AND WHAT CAN OTHER SPORTS LEAGUES LEARN FROM IT?
By Buddhika Rajapakse and Jacques Bassili The NFL is as synonymous with America as apple pie, democracy, freedom of speech, and free...
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Apr 94 min read
Kitman Labs - The Founders Story
By Stephen Smith What is the founder(s) background? My background is in sports medicine, and I hold an undergraduate sports medicine...
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Mar 84 min read
Scaling Data and Digital Assets to Scale Revenue
By Sam Graham Intro In Kieran Maguire’s book Unfit & Proper Persons, the finances required to grow a football club are spelt out in...
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Feb 154 min read
From Fan Loyalty to Bottom-line Growth: Harnessing the Power of Data in Sports
By John Grabowski Fan data in 2024 The unwavering support of fans has always been crucial for sports clubs and football teams, often...
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Feb 123 min read
From Scrolling Phones to Standing Ovations: Reimagining Event Content with Spoken Storytelling
By Matthew Barrett Asking someone about attending a sports conference or event often generates a knowing laugh and this type of...
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Dec 6, 20232 min read
Tech Trends for Sports Organisations in 2024
By Lou Fargeot As we navigate into a new year, the sports sector is steadily upping its tech game. Not traditionally the trailblazer in...
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Nov 20, 20233 min read
Bridging the Gap: How Gaming Transforms Professional Sports Sponsorship
By Alex Nunez, SVP of Bidstack Sports Professional sports remains a core pillar of global entertainment and culture, with billions of...
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Oct 23, 20232 min read
How sports world will need to collaborate on first-party data to reach fans
By Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...
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Sep 14, 20232 min read
Rethinking the Web 3.0 Narrative in the Sports Industry
By Tim Magnell In recent years, the sports industry has been buzzing with discussions about Web 3.0 and blockchain. However, it's...
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Aug 9, 20234 min read
The Fan and Spectator Experience - More Important Than Ever
Events are back... and now more than ever it's time to get serious about the spectator experience. In a crowded market, coupled with a...
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Jun 1, 20233 min read
Let the Brand see the Front of Shirt!
By Sam Graham Intro On Thursday 13th April 2023, the Premier League announced that their clubs collectively agreed to withdraw gambling...
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May 3, 20234 min read
Sports Movies - My Top 10
By Ishveen Jolly, CEO & Founder of OpenSponsorship Moneyball Moneyball highlights a baseball manager who is tasked with building a...
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Apr 12, 20234 min read
Sponsorship: Avoid basic (and costly) errors
By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
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Mar 21, 20234 min read
My favourite sports books.....
Mark Thompson is the COO of Burnley Football and a voracious reader of sports books. So we asked him to share his Top 10 favourite...
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Mar 10, 20234 min read
5 Ways to Unleash the Women's Sport Opportunity
1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...
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Feb 14, 20239 min read
Best 2022 Partnership Deals.....
Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...
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Feb 14, 20235 min read
Qatar: Looking For Locals (and Legacy)
Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...
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Feb 14, 20234 min read
Navigating The Sports Industry as a 2022 Graduate
If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...
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Feb 14, 20235 min read
Sport and Web3 - the debate continues....
By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...
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