By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...

By Buddhika Rajapakse and Jacques Bassili The NFL is as synonymous with America as apple pie, democracy, freedom of speech, and free...

By Stephen Smith What is the founder(s) background? My background is in sports medicine, and I hold an undergraduate sports medicine...

By Sam Graham Intro In Kieran Maguire’s book Unfit & Proper Persons, the finances required to grow a football club are spelt out in...

By John Grabowski Fan data in 2024 The unwavering support of fans has always been crucial for sports clubs and football teams, often...

By Matthew Barrett Asking someone about attending a sports conference or event often generates a knowing laugh and this type of...

By Lou Fargeot As we navigate into a new year, the sports sector is steadily upping its tech game. Not traditionally the trailblazer in...

By Alex Nunez, SVP of Bidstack Sports Professional sports remains a core pillar of global entertainment and culture, with billions of...

By Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...

By Tim Magnell In recent years, the sports industry has been buzzing with discussions about Web 3.0 and blockchain. However, it's...

Events are back... and now more than ever it's time to get serious about the spectator experience. In a crowded market, coupled with a...

By Sam Graham Intro On Thursday 13th April 2023, the Premier League announced that their clubs collectively agreed to withdraw gambling...

By Ishveen Jolly, CEO & Founder of OpenSponsorship Moneyball Moneyball highlights a baseball manager who is tasked with building a...

By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...

Mark Thompson is the COO of Burnley Football and a voracious reader of sports books. So we asked him to share his Top 10 favourite...

1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...

Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...

Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...

If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...

By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...