From Fan Loyalty to Bottom-line Growth: Harnessing the Power of Data in Sports
By John Grabowski Fan data in 2024 The unwavering support of fans has always been crucial for sports clubs and football teams, often...
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Rated 5 out of 5 stars.(1)
May 3, 20234 min read
Sports Movies - My Top 10
By Ishveen Jolly, CEO & Founder of OpenSponsorship Moneyball Moneyball highlights a baseball manager who is tasked with building a...
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Apr 12, 20234 min read
Sponsorship: Avoid basic (and costly) errors
By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
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Feb 14, 20239 min read
Best 2022 Partnership Deals.....
Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...
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Feb 14, 20234 min read
A Founders Story.......
What is the founder(s) background? Donald began his career in 2006 at the (of its time) iconic consumer PR shop Shine Communications,...
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Dec 16, 20207 min read
My top 10 partnership deals in 2020
With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...
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Nov 9, 20203 min read
The world of sport has changed, not just the players on the pitch but for everyone that works in it
By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...
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Aug 3, 20203 min read
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
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Mar 26, 20206 min read
Gary Linke offers 5 more lessons on how to build a sales career in sport
I have been genuinely surprised by the positive reaction to my first five lessons from the sports business, especially on LinkedIn and...
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Jan 31, 20204 min read
What Gary Linke learnt from 20 years of doing deals in the sports biz
I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
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Oct 25, 20193 min read
Is this what working in the music industry felt like in 2003?
Richard Ayers has been selling the future for most of his adult life, since he was the only nerd in the Radio 4 Today studio, teaching...
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