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Kitman Labs - The Founders Story
By Stephen Smith What is the founder(s) background? My background is in sports medicine, and I hold an undergraduate sports medicine...
Apr 9, 20244 min read
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Scaling Data and Digital Assets to Scale Revenue
By Sam Graham Intro In Kieran Maguire’s book Unfit & Proper Persons, the finances required to grow a football club are spelt out in...
Mar 8, 20244 min read
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From Fan Loyalty to Bottom-line Growth: Harnessing the Power of Data in Sports
By John Grabowski Fan data in 2024 The unwavering support of fans has always been crucial for sports clubs and football teams, often...
Feb 15, 20244 min read
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How sports world will need to collaborate on first-party data to reach fans
By Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...
Oct 23, 20232 min read
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Dissertation: An Investigation into decision making in football substitutions in the English Premier
By Nikhil Waugh When Keith Peacock became the first player to enter the field of play as a substitute in the English Football League on...
Oct 17, 20234 min read
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Fear of Sponsorship Measurement
As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...
Feb 14, 20235 min read
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The measurement & evaluation of sponsorship...
“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...
Feb 14, 20234 min read
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Young people are the future....
The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...
Feb 14, 20235 min read
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Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
Jul 13, 20202 min read
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