The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...

I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...

Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...

Is AI the answer to sponsorship's big questions? I heard the word ‘machine’ used as a verb the other day. The scene was yet another panel...