By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...

By Buddhika Rajapakse and Jacques Bassili The NFL is as synonymous with America as apple pie, democracy, freedom of speech, and free...

By Sam Graham Intro In Kieran Maguire’s book Unfit & Proper Persons, the finances required to grow a football club are spelt out in...

By Alex Nunez, SVP of Bidstack Sports Professional sports remains a core pillar of global entertainment and culture, with billions of...

By Tim Magnell In recent years, the sports industry has been buzzing with discussions about Web 3.0 and blockchain. However, it's...

By Sam Graham Intro On Thursday 13th April 2023, the Premier League announced that their clubs collectively agreed to withdraw gambling...

By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...

1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...

If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...

What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...

As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...

“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...

What is the founder(s) background? Donald began his career in 2006 at the (of its time) iconic consumer PR shop Shine Communications,...

The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...

With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...

By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...

By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

By Ian Thompson In many respects, sponsorship has been through a period of boom. Over the last 5 years or so, revenues have grown by...

Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers