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Howzat? The growth of cricket podcasts engaging new, diverse audiences
By Jim Salveson From the polite ripple of applause at a village green game, to the unmistakable sound of leather on willow and the...
Oct 10, 20236 min read
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My Favourite sports digital executions.....
What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...
Feb 14, 20236 min read
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Best Sports Stars Podcasts...
Podcasting is becoming a very attractive medium for former sports stars. Creating a podcast around a strong sporting personality lays the...
Feb 14, 20238 min read
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My top 10 football club charity campaigns
Marcus Rashford's free school meals campaign has been one of the truly inspiring stories of 2020. He deserves all the praise and...
Nov 23, 20202 min read
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Are you listening to your own fans?
By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...
Nov 19, 20203 min read
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The world of sport has changed, not just the players on the pitch but for everyone that works in it
By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...
Nov 9, 20203 min read
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What I learnt from doing 40 podcasts in 40 weeks
The first episode of the Unofficial Partner podcast went live on April 4th last year. It was a one to one conversation between me and...
Jan 27, 20206 min read
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Is this what working in the music industry felt like in 2003?
Richard Ayers has been selling the future for most of his adult life, since he was the only nerd in the Radio 4 Today studio, teaching...
Oct 25, 20193 min read
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