YouTube, the sports broadcaster
By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...
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Oct 10, 20236 min read
Howzat? The growth of cricket podcasts engaging new, diverse audiences
By Jim Salveson From the polite ripple of applause at a village green game, to the unmistakable sound of leather on willow and the...
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Apr 12, 20234 min read
Sponsorship: Avoid basic (and costly) errors
By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
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Feb 14, 20235 min read
Sport and Web3 - the debate continues....
By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...
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Nov 19, 20203 min read
Are you listening to your own fans?
By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...
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May 27, 20207 min read
10 GREAT SPORTS DOCUMENTARIES YOU’VE NEVER SEEN
By Murray Barnett The last 10 years have seen an incredible renaissance in the genre driven by the success of Senna and the increased...
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Mar 19, 202027 min read
Nobody writes better about OTT than Yannick Ramke, so here he is
There was a time not long ago when we were free to travel to the US to attend events and industry conferences...and it's been a...
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Mar 5, 20204 min read
Dan Tunna on what DAZN's latest news means
What happened? DAZN are going global with a boxing offer in more than 200 markets, including the UK. Billed as the world’s first...
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Jan 27, 20206 min read
What I learnt from doing 40 podcasts in 40 weeks
The first episode of the Unofficial Partner podcast went live on April 4th last year. It was a one to one conversation between me and...
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Nov 25, 201913 min read
Yannick Ramcke on sport's big topic
Thought # 1: The four most important revenue streams for sports teams and leagues are driven by a B2B relationship. Any ambition to...
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Oct 25, 20193 min read
Is this what working in the music industry felt like in 2003?
Richard Ayers has been selling the future for most of his adult life, since he was the only nerd in the Radio 4 Today studio, teaching...
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