By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...

By Jim Salveson From the polite ripple of applause at a village green game, to the unmistakable sound of leather on willow and the...

By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...

By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...

By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...

By Murray Barnett The last 10 years have seen an incredible renaissance in the genre driven by the success of Senna and the increased...

There was a time not long ago when we were free to travel to the US to attend events and industry conferences...and it's been a...

What happened? DAZN are going global with a boxing offer in more than 200 markets, including the UK. Billed as the world’s first...

The first episode of the Unofficial Partner podcast went live on April 4th last year. It was a one to one conversation between me and...

Thought # 1: The four most important revenue streams for sports teams and leagues are driven by a B2B relationship. Any ambition to...

Richard Ayers has been selling the future for most of his adult life, since he was the only nerd in the Radio 4 Today studio, teaching...