Mark Thompson is the COO of Burnley Football and a voracious reader of sports books. So we asked him to share his Top 10 favourite...

1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...

Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...

Organisation Name: Kent County Football Association – Kent FA Give us a very basic description of what you do? Kent FA is the...

Marcus Rashford's free school meals campaign has been one of the truly inspiring stories of 2020. He deserves all the praise and...

By Lucy Rickett “At a time when the world of sport is changing, I created Step Forward to get more women involved in the wider world of...

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so

"We want to find real, authentic human stories". Sound familiar? If you are reading this, I am guessing so.

We’ve all done it before. Your computer isn’t doing what it’s supposed to do. You’ve tried everything you can think of, pressed every...

After having spent the last 10 years honing my practice at the intersection of sports, business and purpose, Global Sports Week held in...

Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...

There were eight or nine of us playing keepie uppie; although, the number varied as different men joined, and others drifted off. Some...

James Masters on Three's Lionesses blunder In 2018, mobile telco Three had a cheeky Men’s World Cup ambush idea. On sites around the UK...