My favourite sports books.....
Mark Thompson is the COO of Burnley Football and a voracious reader of sports books. So we asked him to share his Top 10 favourite...
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Mar 10, 20234 min read
5 Ways to Unleash the Women's Sport Opportunity
1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...
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Feb 14, 20235 min read
Qatar: Looking For Locals (and Legacy)
Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...
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Feb 14, 20231 min read
Promoting grassroots sport.......
Organisation Name: Kent County Football Association – Kent FA Give us a very basic description of what you do? Kent FA is the...
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Nov 23, 20202 min read
My top 10 football club charity campaigns
Marcus Rashford's free school meals campaign has been one of the truly inspiring stories of 2020. He deserves all the praise and...
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Oct 9, 20203 min read
It's Time To "Step Forward"
By Lucy Rickett “At a time when the world of sport is changing, I created Step Forward to get more women involved in the wider world of...
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Aug 3, 20203 min read
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
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Jun 19, 20203 min read
Sport for all should be a fundamental principle of our society, especially for children.
Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so
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Jun 18, 20203 min read
From Afghanistan to Arsenal: A World of Untold Stories
"We want to find real, authentic human stories". Sound familiar? If you are reading this, I am
guessing so.
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Apr 8, 20204 min read
Neill Duffy imagines sports’ future, post-Covid19
We’ve all done it before. Your computer isn’t doing what it’s supposed to do. You’ve tried everything you can think of, pressed every...
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Feb 28, 20204 min read
Neill Duffy on the evolution of the purpose argument at Global Sports Week
After having spent the last 10 years honing my practice at the intersection of sports, business and purpose, Global Sports Week held in...
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Jan 24, 20204 min read
Is there more to the sponsor-fan relationship than money?
Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...
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Nov 26, 20192 min read
James Masters is right about the power of sport btw
There were eight or nine of us playing keepie uppie; although, the number varied as different men joined, and others drifted off. Some...
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Oct 16, 20193 min read
Tip: When doing brand purpose, make sure your brand has a purpose
James Masters on Three's Lionesses blunder In 2018, mobile telco Three had a cheeky Men’s World Cup ambush idea. On sites around the UK...
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