top of page

Jan 105 min read
Broadcast is Dying
By Lou Fargeot Broadcast is Dying In the 1980’s, broadcast networks accounted for 90% of television viewership. Family and friends used...
49 views0 comments

Jan 93 min read
TGL: An Opportunity Missed
By James Day , founder Urban Golf The opening night of Tiger and Rory’s new TGL format aired this week, and the good news is that indoor...
283 views2 comments

Dec 17, 20244 min read
The Golf League (TGL) - ‘Golf's T20 Moment'
What is TGL, TGL was announced in August 2022 and is set to start this coming January 2025. The PGA, alongside golfing stars Tiger Woods,...
95 views1 comment

Dec 12, 20249 min read
My Top 10 Partnership Deals 2024
By Gary Linke Now in its 5th year, the Gary Linke - AKA The Missing Linke - list of his favourite deals replaces the Radio Times as...
567 views0 comments

Dec 4, 20243 min read
Our Recent Pickle and Padel Podcast: The LTA Responds
Following up on the Unofficial Podcast 437 on padel and pickleball in Britain, the LTA wanted to put on the record some of the facts...
149 views0 comments

Nov 6, 20244 min read
Emerging Sports Professionals - The Founder's Story
What is the founder(s) background? Emerging Sports Professionals was started by Ivo Slot , Sian Kelly and Oli Ng , who all work together...
124 views0 comments


Oct 31, 20243 min read
Feldspar - The Founder's Story
By Alvina Chen, CEO & Founder, Feldspar What is the founder(s) background? I’m an entrepreneur, innovator, and former professional track...
110 views0 comments

Oct 2, 20244 min read
The Fame Gap: How athlete fame can unlock growth in women’s sport
By Rory Natkiel Women’s sport has made significant strides over the past decade, yet one challenge remains stubbornly pervasive:...
52 views0 comments

Oct 1, 20246 min read
Why is the NFL so socialist? So that on “any given Sunday,” any team can win.
By Buddhika Rajapakse and Jacques Bassili In our first article of this series, we looked at characteristics of socialism to provide...
92 views1 comment

Sep 24, 20243 min read
Stories from the Heart
By Lou Fargeot The heart is the core of sport. It’s where emotion meets performance, where mental strength drives physical achievement....
34 views0 comments

Sep 10, 20244 min read
Sponsors Need More Data?
By Bruce Cook If only we knew the hair colour of the left-handed fans who watch team-sports highlights in landscape mode on their phone...
177 views2 comments

Aug 13, 20244 min read
Best Premier League kits 2024/25....
Greetings, kit lovers! A few weeks ago, I took the kids to a music festival in Oxfordshire. Surprisingly, about one in three...
105 views0 comments

Jul 16, 20244 min read
YouTube, the sports broadcaster
By Robbie Spargo In September 2023, YouTube began streaming the NFL’s Sunday Ticket. Having announced the acquisition of the rights to...
216 views0 comments

Jul 10, 20243 min read
Do football clubs need to think harder about their brands?
By Eddie May I started writing this blog a few weeks ago, and was inspired to come back to it by Napoli’s recently launched ‘brand...
108 views1 comment

Jul 1, 20246 min read
How to tell compelling stories in sport using Live Data
By Lou Fargeot Live Data in sport is at an inflection point. There’s a lot of talk, but very little action. This article explores the...
102 views0 comments

Jun 24, 20244 min read
datapowaIQ - The Founders Story
What is the founder(s) background? Stephen O’Malley and Tom Smith have known each other for more than 15 years, having both been an...
103 views2 comments

Jun 20, 20243 min read
CHANGING THE GAME: Why tennis is using data driven visualisations to attract & engage the next generation of sports fan
As the ATP Tour arrives in London for this week’s Queen’s Championship, Sportradar’s Patrick Mostboeck, SVP Fan Engagement, explains how...
172 views0 comments

Jun 18, 20243 min read
Why the time is right for ‘See You At Jeanie’s,’ a women’s sport focused consultancy
By Laura Weston and Jules Hilson 2024 is no doubt another epic year in the trajectory of women’s sport. As we see full stadiums, record...
470 views0 comments

Jun 17, 20243 min read
Top 10 Guide To Creating Sports Marketing Campaigns in China
By Guy Horne For international sports organisations and sport event rightsholders looking to be visible across broadcast, digital and...
125 views1 comment

Jun 14, 20243 min read
Get Your Kit On
After a crushing penalty shootout defeat stopped my beloved Wales from participating in this summer’s Euros, I briefly considered...
20 views0 comments
bottom of page